Wells' Dairy Inc., Le Mars, Iowa, maker of Blue Bunny® ice cream, novelties and fresh dairy yogurt, is partnering with Weight Watchers International Inc., Woodbury, N.Y., to produce a new line of Weight Watchers®-branded yogurt and smoothies

Dairy Foods, Feb, 2006

Wells' Dairy Inc., Le Mars, Iowa, maker of Blue Bunny[R] ice cream, novelties and fresh dairy yogurt, is partnering with Weight Watchers International Inc., Woodbury, N.Y., to produce a new line of Weight Watchers[R]-branded yogurt and smoothies. This is the second partnership between the two companies. Wells' Dairy also produces the Weight Watchers line of ice cream novelties.

Weight Watchers yogurt, sold in 6-oz single-serve cups, comes in nine flavors: black cherry, blueberry, key lime pie, lemon cream pie, peach, raspberry, strawberry, strawberry banana and vanilla. Each serving contains only 100 calories and has only one Points[R] value, for Weight Watchers members who incorporate the Points[R] Weight-Loss System into their weight-loss plan.

Weight Watchers smoothies are made from a healthful mix of fruit and fat-free yogurt. The 7-oz smoothies come in four-packs and each bottle is only one Points[R] value. The smoothies come in four flavors: mixed berry, raspberry, strawberry and strawberry banana.

[ILLUSTRATION OMITTED]