Weight Watchers International Inc., New York, partners with Schreiber Foods Inc., Green Bay, Wis., to introduce a line of reduced-fat cheeses

Dairy Foods, Feb, 2008

Weight Watchers International Inc., New York, partners with Schreiber Foods Inc., Green Bay, Wis., to introduce a line of reduced-fat cheeses. Two of the new products are cream cheese spreads. Reduced Fat Whipped Cream Cheese Spread comes in an 8-oz tub. Each serving contains 1g of fiber and prebiotics. For consumers who need help controlling portions, or desire healthful products for their on-the-go lifestyles, Reduced Fat Cream Cheese Spread comes in eight-packs of 1-oz portion-controlled cream cheese cups.

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There are six other offerings included in the partnership, which are either natural or process cheeses and are highlighted on page 34. National roll out for all eight varieties began in December. This new product launch is the seventh new category in Weight Watchers' fully branded food product portfolio and the first introduction since January 2006.