Wisconsin Milk Marketing Board

Dairy Foods, March, 2002

The Wisconsin Milk Marketing Board's new cheese campaign "That's Entertainment!" debuts this month. Wisconsin cheese brands star in a newspaper FSI and in an in-store promotion. The campaign includes a movie rental offer--send in three proofs-of-purchase from any Wisconsin cheese and receive a $3 voucher toward a movie rental.

A host of recipes are also available to consumers at supermarket dairy and deli sections, all of which can be prepared in 20 minutes or less.