Food Industry
Industry: Email Alert RSS FeedBig claim on calcium
Dairy Foods, April, 2002
The marketers of Wonder Bread have agreed to settle Federal Trade Commission charges that ads claiming that Wonder Bread containing added calcium could improve children's brain function and memory were unsubstantiated and violated federal law. According to the FTC, the maker of Wonder Bread, Interstate Bakeries Corp.
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(IBC), Kansas City, Mo. aired an ad featuring a fictional spokesperson, Professor Wonder, who made claims that as a good source of calcium, Wonder Bread helps children's minds work better and helps their memory. The Commission, alleges that IBC did not have adequate substantiation to make such health benefit claims.
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