Food Industry
Industry: Email Alert RSS FeedCheese and Macaroni
Dairy Foods, April, 2002
* Company: American Dairy Brands, a div. of Dairy Farmers of America Inc.
* Location: Columbus, Ohio
* Introduced: January 2002
* Distribution: Select markets nationally
* Details: New Borden Shredded Cheese & Macaroni Dinner is the first and only cheese and mac to feature real shredded cheese. Unlike similar boxed pastas, this new item is sold in the shredded cheese section of grocer's refrigerated dairy case. Available in Original and 4-Cheese varieties, both feature a special cheese blend for a smooth and creamy melt. It takes 15 minutes to prepare, with each package yielding four servings.
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* The rollout of Borden Shredded Cheese & Macaroni Dinner is supported with an aggressive consumer promotion campaign including FSIs, in-store coupons, cross-promotions with other Borden cheese products and a radio ad.
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