The famous Hispanic Goya brand makes its way into the freezer as a result of a co-branding deal between Unilever Ice Cream, Green Bay, Wis., and Goya Foods Inc., Secaucus, N.J

Dairy Foods, April, 2007

The famous Hispanic Goya brand makes its way into the freezer as a result of a co-branding deal between Unilever Ice Cream, Green Bay, Wis., and Goya Foods Inc., Secaucus, N.J. The new Goya Breyers products come in a variety of authentic flavors and forms. The 56-oz squround line comes in Chocolate, Dulce de Leche and Vanilla-Vanilla. There are also 3.75-oz single-serve stick bars sold individually via impulse venues, as well as six-packs of 3.0-oz individually wrapped bars for retail markets. Bar flavors are Mangos 'n Cream and Strawberries 'n Cream.

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COPYRIGHT 2007 BNP Media
COPYRIGHT 2008 Gale, Cengage Learning

 

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