Coke vs. Pepsi

Dairy Foods, April, 2008

A recent Dow Jones report on CNN.net noted that the two top soft drink companies have developed remarkably distinct strategies of late. Both are aggressive dealmakers, Dow Joens said, but PepsiCo seems more focused on international deals, while Coke is staying busy in U.S. Last month PepsiCo and its biggest bottler said they were buying the juice business of Russia's Lebedyansky for $1.4 billion.

It was the largest deal for No. 2, since its 2001 acquisition of Quaker Oats. Coke on the other hand made its biggest acquisition ever last June through its $4.1 billion buy of vitamin-water maker Glaceau, a U.S. business.

COPYRIGHT 2008 BNP Media
COPYRIGHT 2008 Gale, Cengage Learning
 

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