Cultured Soy

Dairy Foods, May, 2001

* Company: Stonyfield Farm Inc.

* Location: Londonderry, N.H.

* Introduced: March 2001

* Details: Stonyfield gives its cows a rest as the company rolls out O'Soy, a line of organic cultured soy. O'Soy is the only snack-size cultured soy in the fast-growing multipack cultured segment. It comes in two different six pack combos: chocolate and vanilla or peach and strawberry. In the natural foods category, cultured soy sales are up 84.5%. In supermarkets, sales are up 772%. One 4-oz cup of O'Soy contains 90 calories and 1.5g fat.

* Distribution: National