IRI Provides Data for Dairy

Dairy Foods, May, 2001

When dairy processors consider current market data, either in the pages of Dairy Foods or in association newsletters, odds are the source of the data is Information Resources Inc.

Founded in 1979, Information Re sources Inc. (IRI) uses its InfoScan[R] store tracking service, the industry standard for scanner-based marketing and sales information, to give clients detailed information on sales, share, distribution, pricing and promotion for hundreds of product categories.

Last November the company inked a three-year deal with Dairy Management Inc.[R] (DMI) and the International Dairy Foods Assn. (IDFA) to provide both organizations with scanner-based tracking information for cheese and milk.

"IRI's ability to provide keen insights into consumers' buying habits, combined with its leading-edge technology and its quality of service, will help us dramatically improve the service we provide to our members," said Madlyn Daley, v.p. of market research at DMI.

DMI and IDFA also will have access to IRI's analytical tools and analytical projects tailored specifically toward the milk and cheese industry. In addition, DMI and IDFA members will have access to customized IRI data subscriptions for their own special needs.

"In order to build our business, we need to have top-of-the-line insights into consumers' buying habits, and in today's fast-paced world, we need in formation delivered quickly, effectively and cleanly," said Tom Nagle, v.p. of marketing at IDFA. "We are looking forward to this partnership."