Low-carb ice cream cups

Dairy Foods, May, 2003

Company: Mister Cookie Face

Location: Lakewood, N.J.

Introduced: March 2003

Details: Mister Cookie Face and Atkins Nutritionals Inc., Ronkonkoma, N.Y., have entered into a licensing agreement for Mister Cookie Face to manufacture what the companies are describing as superpremium ice cream for "The Original Low Garb Lifestyle[TM]." New Atkins[TM] Endulge[TM] ice cream comes in vanilla and chocolate varieties. The product is sold in pre-portioned 4-oz cups, four to a box. Labels boldly display that one container/serving contains 4g "net carbs." Nutritional Facts panels indicate that the 4g are from sugars. There are also 2g of sugar alcohol per serving. Additionally, each serving contains 1 ig fat and 130 calories.

Distribution: National