Atlanta-based Coca-Cola North America and Godiva Chocolatier Worldwide, New York, is preparing to launch a new line of premium blended indulgent beverages called Godiva Belgian Blends®

Dairy Foods, June, 2006

Atlanta-based Coca-Cola North America and Godiva Chocolatier Worldwide, New York, is preparing to launch a new line of premium blended indulgent beverages called Godiva Belgian Blends[R]. Based on reduced-fat milk and Godiva[R] chocolate, the new beverages come in three flavors: Dark Chocolate Mocha, Milk Chocolate Mocha and French Vanilla Latte. The national launch begins July 31. Godiva Belgian Blends will be sold in stylish 9.5-fl-oz-glass bottles--in singles and four packs--at convenience stores, supermarkets and other retailers.

"This is a great opportunity for us to extend our strong portfolio of licensed products by combining the world's leading premium chocolate brand with the beverage marketing expertise and distribution capabilities of Coca-Cola North America," says Jim Goldman, president, Godiva Chocolatier Worldwide.

Don Knauss, president and COO of Coca-Cola North America, adds, "Collaborating with Godiva on a beverage line like this is a great opportunity for Coca-Cola North America, and builds upon the reputation of both companies for high-quality, consumer-preferred products."

[ILLUSTRATION OMITTED]

COPYRIGHT 2006 BNP Media
COPYRIGHT 2008 Gale, Cengage Learning

 

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