Food Industry
Industry: Email Alert RSS FeedDairy industry wins communications award
Dairy Foods, August, 2002
ROSEMONT, Ill.--The dairy industry recently was presented with a Spectra Award of Merit in the category of Issues Management by the International Association of Business Communicators (IABC) in Chicago.
The dairy industry's award entry titled "Science Takes on Sensationalism-Dealing With the Challenges of People for the Ethical Treatment of Animals (PETA)" highlights the industry's strategies for refuting PETA's anti-dairy "Milk Suckers" campaign, which was geared toward school children in November 2000 through May 2001.
Most RecentFood Articles
In designing a response strategy to combat the misinformation, the dairy industry worked with grassroots representatives, school officials and third-party experts to provide media with credible science-based information when PETA brought its campaign to local markets. This helped turn the group's negative stunts into balanced, dairy-positive media stories.
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Business Articles
- Your feedback
- Why fly solo when an executive assistant can accelerate your CLNC® business?
- The CLNC® mentors held the key to my first case and to my CLNC® success
- Atlanta CLNC® 6-day certification seminar photo galleryplus sign up today for spring 2009 to save $100.00
- Announcing the 2009 NACLNC® conference keynote speaker, Stedman Graham: move like a maverick for breakaway CLNC® success at the 2009 NACLNC® conference
Most Recent Business Publications
Most Popular Business Articles
- Using object-oriented analysis and design over traditional structured analysis and design
- Big Fish Games Migrates Upstream to Fisher Plaza; High Growth Online Gaming Firm Vaults Fisher Plaza Occupancy Rate Above 90%
- Top of the line: some of the world's most well-respected doctors practice in South Florida. A guide to choosing the best physician specialists - Top Doctors in South Florida
- Sand filter basics: high-rate sand filters can be confusing for those new to the business. Understanding valve modes is the key
- BEHR Paints Introduces a Colorful New Way to Paint and Prime All in One with BEHR Premium Plus Ultra™ Interior

