Food Industry
Industry: Email Alert RSS FeedGlanbia Nutritionals Inc
Dairy Foods, August, 2003
Glanbia Nutritionals Inc., Monroe, Wis., won two IDFA (International Dairy Foods Association) Achieving Excellence Marketing Awards, coming first overall for best Direct Mail Piece, and first in its category for best Print Ad. The Direct Mail Piece, promoting Provon[R] whey protein isolate, was sent out previous to the 2002 IFT Food Expo.
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The piece generated great interest and was a key driver in increasing Provon awareness. The Print Ad, featuring Glanbia Nutritionals' signature skeleton, was featured in trade publications in North and South America with the tagline "If you think all calcium is the same we've got a bone to pick with you." For more information visit www.glanbiaingredients.com.
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