Reinventing the well-care segment

Drug Store News, August 6, 2001 by Michael Johnsen

Rather than link its brand with magnet therapies, Ciprian suggested alternative merchandising placement, such as a point-of-purchase display at the pharmacy counter or within the sports medicine set.

A barometer for well-care sales
                              $ sales *    % change  $ sales *
Category                     total F/D/M/              drug
Body massager appliance and     $145.0       9.3%      $31.6
accessory
Electric foot products            45.4       2.3        87.5
                             % change
Category
Body massager appliance and   20.8%
accessory
Electric foot products        12.6
Source: ACNielsen for 52 weeks ended May 19, 2001
(*)All sales in millions