Health Care Industry
Industry: Email Alert RSS FeedStop & Shop combines Speedpass, loyalty card
Drug Store News, August 12, 2002
QUINCY, Mass. -- In a first at retail, Ahold's Stop & Shop division will begin testing Exxon Mobile's Speedpass payment and identity system in a handful of its stores starting this fall. Stop & Shop intends to incorporate its existing loyalty card program information into the Speedpass system.
Stop & Shop currently has 3 million loyalty cardholders. Spokeswoman Kelly O' Connor noted, "This will allow our customers to swipe their Speedpass and still receive all the benefits of their loyalty card."
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O'Connor said no final decisions have been made as to how many stores will be in the test, where those stores will be located, or if, and how, Stop & Shop will advertise the new program.
COPYRIGHT 2002 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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