Target earlier this month overhauled its entire line of dietary supplements, consisting of more than 115 individual SKUs, and renamed the line Origin, a supplier source told Drug Store News

Drug Store News, August 12, 2002

Target earlier this month overhauled its entire line of dietary supplements, consisting of more than 115 individual SKUs, and renamed the line Origin, a supplier source told Drug Store News. Unlike the previous dietary supplement labeling, the Target bulleys logo is nowhere to be found on the new packaging--marking a move from a branded private label appearance to more of a control brand look and feel.

The new look features more medicinal labeling--traditional type on an off-white background--and discretely color-codes its supplement line by supplement type. Orange-colored and pink-colored labels are slated toward non-herbal supplements, addressing such conditions as bone/joint health or heart health; the color blue encompasses its entire letter-vitamin and single-mineral offerings; and its green-colored supplements feature herbals.