Health Care Industry
Industry: Email Alert RSS FeedOkamoto unveils extension of Beyond BodiHeat brand
Drug Store News, Sept 10, 2007
Okamoto USA recently unveiled its new packaging and brand line extension of its Beyond BodiHeat pads. The BodiWrap was created specifically for treating lower back pain by utilizing a stretchable belt with Velcro that allows for movement while keeping the heat where it is needed most. The neck and shoulder pad was developed to treat pain and discomfort in the neck and shoulder area by utilizing a smaller pad that is adhered directly to the skin so that it better fits the contours of the body.
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Okamoto USA is supporting the Beyond BodiHeat brand through targeted consumer advertising, as well as supporting its retailers via regional FSI coupon programs and radio advertising.
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