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Industry: Email Alert RSS FeedAnswers takes guesswork out of styling
Drug Store News, Sept 22, 2008
At a recent press event in Manhattan, beauty editors were invited by Helen of Troy to check out the latest hair care products under the licensed Vidal Sassoon brand, review some of the more popular hair care items under the Revlon brand and get a closer look at the new Bed Head Rock Star hair straightener,
[ILLUSTRATION OMITTED]
The new Vidal Sassoon Answers hair styling line is designed for different hair types--color-coded for fine, normal and coarse--includes dryers, straighteners, curling irons and brushes and was designed to take the guesswork out of choosing styling tools,
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To support the Answers launch, Helen of Troy has developed a major national ad campaign on top "TV fashion shows and online. It also was the exclusive hair care sponsor of Lifetime's made-for-TV movie, "Coco Chanel," which premiered earlier in September and starred Shirley MacLaine.
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