Duracell

Drug Store News, Sept 22, 2008 by Doug Desjardins

Duracell has launched a flashlight brand called Duracell Daylite that, according to the company, delivers a brighter and more focused beam than other brands on the market. The flashlight comes with TrueBeam technology that uses both a reflector and a lens to project a brighter, whiter beam of light without the typical dark spot found in most flashlight beams.

"We've re-engineered the common flashlight into a more powerful tool that will help give professionals and do-it-yourselfers the vision to do their jobs better," said Rick June, Duracall vice president and general manager. The Duracell Daylite retails for $24.99.

DOUG DESJARDINS

SENIOR EDITOR