Health Care Industry
Industry: Email Alert RSS FeedDrug Category Review for Ethnic Products
Drug Store News, August 3, 1998
ETHNIC PRODUCT'S CATEGORY Dollar Volume $$ Percentage Chg.
CARSON PRODUCTS $14,730,732 -27.50%
SOFT SHEEN $13,301,671 -11.80%
LUSTER PRODUCTS $11,451,583 -4.60%
PRO-LINE CORPORATION $7,904,735 3.60%
JOHNSON PRODUCTS $7,191,124 46.30%
REVLSON PRODUCTS $5,559,200 -54%
ALBERTO CULVER $4,300,002 -58.40%
JM STRICKLAND $4,038,947 0.20%
AP PRODUCTS $3,781,816 -11.00%
JM PRODUCTS $3,670,007 -19.20%
SUB TOTAL TOP MANUFACTURERS $76,061,287
TTL ETHNIC PRODUCTS CATEGORY $115,739,40
TOP MANUFACTUER'S SHARE 65.73%
ETHNIC PRODUCT'S CATEGORY Unit Volume Unit Precentage Chg.
CARSON PRODUCTS 3,714,859 -1.60%
SOFT SHEEN 2,933,725 -0.30%
LUSTER PRODUCTS 2,801,0102 .3%
PRO-LINE CORPORATION 1,907,057 4.1%
JOHNSON PRODUCTS 2,077,318 2%
REVLSON PRODUCTS 1,057,4102 .1%
ALBERTO CULVER 1,146,905 00%
JM STRICKLAND 1,650,280 6.4%
AP PRODUCTS 658,428 1.9%
JM PRODUCTS 1,418,543 -0.60%
SUB TOTAL TOP MANUFACTURERS 1,9,363,541
TTL ETHNIC PRODUCTS CATEGORY 30,916,928
TOP MANUFACTUER'S SHARE 62.63%
Class of Trade ofBreakout
CLASS OF DOLLARS DOLLARS DOLLAR UNITS UNITS
TRADE YR AGO %CHG. YR. AGO
DRUG $115,739,456 $124,719,241 7.20% 30,916,928 33,715,298
FOOD $5,739,456 $5,660,213 1.40% 15,970,757 15,961,180
MASS $101,569,552 $95,730,021 6.10% 31,804,550 31,242,200
TOTAL $226,109,475 $226,109,475 -1.35% 78,692,245 80,918,675
CLASS OF UNITS
TRADE %CHG.
DRUG -8.30%
FOOD 0.06%
MASS 1 80%
TOTAL -2.75%
Top Twenty SKU Performers In The Drug Class of Trade
IRI 52 Weeks Ending 4/26/98
Ranking Top Twenty Unit Skus Unit Amount
1 Murryay's Hair Pomade 313,164
2 Ampro Styling Gel Bonus 4+2 311,8781
3 Optimum Care Kit Reg. 357,616
4 Luster's Pink Oil Moist. 4 oz3 06,5131
5 Ultra Sheen Conditioner Reg. 2 oz 305,1652
6 Ultra Sheen Conditioner - 288,2523
Dry 2 oz
7 Queen Helene Gei 2 oz 282,9132
8 Ampro Styling Gel Rag. 4 oz 278,3211
9 Gentle Treamtnet Kit Peg 264,440
10 Dark & Lonely Kit Reg. 259,780
11 Just For Me Kit Reg. 257,430
12 Sportin Wave Pomade 200,3622
13 Queen Helerie Cholentorol Cream 226,4722
14 Luster's Pink Oil Moist. 8 oz 219,264
15 Optimum Core Kit Super2 17,195
16 Dark & Lovely Plus 204,979
17 Frizz Ease Serum 24 oz 200,3331
18 Isoplus Oil Sheen Bonus 198.0341
19 African Pride No Lye Kit Reg. 196,302
20 Pro-Line Comb Thur Text, Reg. 109,340
IRI 52 Weeks Ending
Ranking ACV Wtd. Dist.
1 26.20
2 4.70
3 See Dollar Skus
4 2.40
5 1.80
6 1.10
7 3.50
8 9.50
9 See Dollar Skus
10 See Dollar Skus
11 See Dollar Skus
12 5.50
13 1.60
14 See Dollar Skus
15 See Dollar Skus
16 See Dollar Skus
17 9.00
18 6.00
19 See Dollar Skus
20 See Dollar Skus
IRI 52 Weeks Ending
Ranking Top Twenty Dollar Skus
1 Optimum Care Kit Reg.
2 Dark & Lovely Kit Reg.
3 Optimum Care Kit Super
4 Gentia Treatment Kit Reg.
5 Jual For Me Kit - Reg
6 Dark & Lonely Kit - Plus
7 African Pride Kit Reg.
8 Soft & Beautiful Kit - Reg.
9 Ganite Treatment Kit - Super
10 S Curl Kit - Xtra Strength.
11 Luster's Pick Oil Moisturizer 8 oz
12 Fabulaxer Kit- Relaxer
13 Luster's Pink Oil Moisturizer Kit Reg
14 Dark & Natural Hair Color - Black
15 Frizz Ease Sperum 1.69 oz
16 S Curl Kit Reg.
17 Luster's Pink Oil Moist 12 oz
18 Morry's Hair Pornade
19 Luster's PCJ Kit Child Rag.
20 Pro-Line Comb Thru Text. Reg.
IRI 52 Weeks Ending
ACV
Dollar Wtd.
Ranking Amount Dist.
1 $2,307,095 23.60
2 $1,686,006 21.20
3 $1,529,581 19.50
4 $1,610,329 18.90
5 $1,403,309 19.70
6 81,361,119 18.40
7 $1,271,687 14.30
8 $1,126,390 14.50
9 51,029,937 14.10
10 $906.256 14.00
11 $908,055 19.00
12 $858,860 16.10
13 $856,161 12.50
14 $840,994 14.50
15 $809,879 10.70
16 $761,491 14.00
17 $759,282 19.00
18 $794,903 26.20
19 $743,781 11.80
20 $743,494 16.70
Share Breakout of the Top Leading Relaxers
Dollar Unit Share
Description Share
Optimum Care Kit Reg. 2.00% 1.00%
Dark & Lovely Kit Reg. 1.50% 0.80%
Optimum Care Kit Super 1.40% 0.70%
Just For Me Kit Reg. 1.20% 0.80%
ACV Weighted Distribution Change
ACV Weighted
Description Distribution Change
Optimum Care Kit Reg. (1.6)
Dark & Lovely Kit Reg. (4.3)
Optimum Care Kit Super (.4)
Just For Me Kit Reg. (3.7)
HIERARCHICAL NO. 1 IN UNITS NO. 2 IN UNITS
SHAMPOO Opt. Care Collagen Isoplus Neut.
Shampoo 16 oz. Shampoo 8 oz.
AFTER SHAM.
COND. Queen Helene Chol. Frizz Ease Serum
Crm. .24 oz.
HAIRDRESS Ultra Sheet Cond. Ultra Sheet Cond.
Reg. 2 oz.
STYLING Ampro Styling Gel Ampro Styling Gel
Reg. 4 oz. Bonus 4+2
CHEMICAL REL. Opt. Care Kit. Reg. Gentle Treatment
TEXT Kit Reg.
HAIR COLOR Dark & Natural - Dark & Lovely
Black Hair color Jet Black
CURL&WAVE Care Free Curl Wave Nouveau Fln.
Gold - 303 Lotion
MEN'S STYLING Murray's Pomade Sportin Wave Pomade
CHILDREN'S Just For Me Oil Just For Me Creme
STYLING Moist. Lotion 8 oz. Conditioner 3.4 oz.
HIERARCHICAL NO. 1 IN DOLLARS NO. 2 IN DOLLARS
SHAMPOO Opt.Care Collagen Creme Of Nature
Shampoo 16 oz. Shampoo 8 oz.
AFTER SHAM.
COND. Frizz Ease Serum Queen Helene Chol.
1.69 oz. Crm.
HAIRDRESS Luster's Pink Oil Luster's Pink Oil
Dry 2 oz. Moist. 8 oz.
STYLING Isolus Oil Sheets Ampro Styling Gel
Reg. 4 oz. Spray Bonus.
CHEMICAL REL. Optimum Care Kit. Dark & Lovely
TEXT Reg. Kit Reg.
HAIR COLOR Dark & Natural - Dark & Natural -
Black Jet Black
CURL&WAVE Care Free Curl Gold Wave Nouveau
- 307 Fn. Lotion
MEN'S STYLING Murray's Pomade Sportin Wave Pomade
CHILDREN'S Just For Me Oil Moist. Just For Me Creme
STYLING Lotion 8 oz. Conditioner 3.4 oz.
SUB CATEGORIES
SUB SEGEMENTS SHAMPOO CONDITIONER
To Cleanse The Hair To Improve The Overall
Condition 01 The Hair And
Scalp After Shampoo
Regular Instant
Conditioning Deep
Treatment Leave In
Neutralizing Treatment
SUB SEGEMENTS HAIRDRESS STYLING
To Lubricate The To Help Create/
Hair/Scalp Daily Or As Augment
Needed Current Hair Style
All Other Wrap/Setting Lotion
Solid/Petroleum Styling Gel
Creme Mousses
Lotion Spritz & Holding
Treatment/Grow Oil Sheen/Hair PolIsh
Hair Gloss
Curl Wax/Press
Braid Spray
Curler/ Heat Styling
SUB SEGEMENTS CHEMICAL HAIR COLOR
To After The Natural To Alter The Natural Or
Wave Or Curl Pattern Current Color Of The
In The Hair Hair
Women's Relaxer Permanent
Children's Relaxer Semi Permanent
Permanent Wave Temporary
Men's Texturizer Men's HaIr Color
* African American
and All Other will be
broken out separately
under each sub-
segment above.
SUB SEGEMENTS CURL & WAVE MEN'S STYLING
Products Used To Help Maintain To Help
Permanent Wave And Natural Create/Augment
Hair Styles Current Style For Men
Curl/Lotion/ Activator Pomade/Hairdress
Wave/Creme Activator Comb Out/Spray
Gel Activator Gel
Moisturizer Moisturizer
SUB SEGEMENTS CHILDREN'S MAINT.
To Help
Create/Augment
Current Hair Styles
For Children
Shampoo
Conditioner
Hairdress
Styling
Hierarchical Hair Style Trend Cross Reference Chart
SUB CATEGORIES
HAIR SHAMPOO CONDITIONER
STYLE To Cleanse The Hair To Improve The Overall
SEGMENT Condition Of The Hair And
Scalp After Shampoo
Relaxer
Styling PRIMARY PRIMARY
Men's
Styling PRIMARY PRIMARY
Children's
Styling
Braid
Styling PRIMARY PRIMARY
Curl &
Wave PRIMARY PRIMARY
HAIR HAIRDRESS STYLING
STYLE To Lubricate Hair/ To Help Create/Augment
SEGMENT Scalp Daily Or As Needed Current Hair Style
Relaxer
Styling PRIMARY PRIMARY
Men's
Styling
Children's
Styling
Braid
Styling PRIMARY
Curl &
Wave
HAIR CHEMICAL HAIR COLOR
STYLE To Alter The Natural To Alter The Natural Or
SEGMENT Wave Or Curl Pattern Current Color Of The Hair
In The Hair
Relaxer
Styling SECONDARY SECONDARY
Men's
Styling SECONDARY SECONDARY
Children's
Styling SECONDARY
Braid
Styling
Curl &
Wave
HAIR CURL & WAVE MEN'S STYLING
STYLE Products Used To Help To Help Create/
SEGMENT Maintain Permanent Wave Augment Current
And Natural Style For Men
Hair Styles
Relaxer
Styling
Men's
Styling PRIMARY
Children's
Styling
Braid
Styling
Curl &
Wave PRIMARY
HAIR CHILDREN'S MAINT.
STYLE To Help Create/
SEGMENT Augment Current
Hair Styles For Children
Relaxer
Styling
Men's
Styling
Children's
Styling PRIMARY
Braid
Styling
Curl &
Wave
LEGEND
PRIMARY DAILY TO ONCE PER WEEK
SECONDARY BI-WEEKLY OR LESS
PRO-LINES Hierarchical
Sub Segment Performance
Review the Pro-line Hierarchwal Sub-Segment Performance Chart to
understand its top performing SKUs.
Pro-Line's Hierarchical Dollar Unit
Sub Segment Performance Ranking Ranking
Hairdress Treatment Grow Aids
#1 Hairdress Sub Segment
Pro-Line Hair Food 4.5 oz. 3 2
Pro-Line Perm Repair Tube 10 3
Chemical Women's Relaxer
#1 Chemical Sub Segment
Soft & Beautiful Relaxer - Reg. 7 9
Soft & Beautiful Relaxer - Sup. 13 13
Children's Relaxer
#3 Chemical Sub Segment
Just For Me - Reg. 1 1
Children's Styling
Just For Me Detangler 1 1
Chemical Mens Texturizer
#2 Chemical Sub Segment
Pro-Line Comb Thru Texturizer - Reg. 3 1
Pro-Line Comb Thru Texturtzer - Super 5 4
Mens Styling Moisturizer
Comb Thru Life Creme 2 2
Children's Hairdress
Just For Me Oil Moisturizer Lotion 1 1
Just For Me Creme Conditioner 1 1
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