Mattel and Bendon Publishing International announced a two-year agreement to produce a line of educational workbooks and learning materials based on the Barbie brand

Drug Store News, Sept 27, 2004

Supplier News--Mattel and Bendon Publishing International announced a two-year agreement to produce a line of educational workbooks and learning materials based on the Barbie brand. The seven-SKU line features preschool and early learning workbooks, write-on/wipe-off workbooks, syllabus workbooks, workbook tablets, flashcards, reward stickers and learning mats.

The line is geared toward children in pre-kindergarten to grade 2, with suggested retail prices ranging from $1.99 to $3.99. Products will hit retail shelves in early November.