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Drug Store News, August 30, 1999
HACKETTSTOWN, N.J. -- Aiming at kids ages 6 to 15, M&M/Mars will bring the 3 Musketeers to life this month in new advertising for the chocolate candy brand, featuring three-dimensional characters. The theme, "Pumped up chocolate that doesn't slow you down," is intended to reposition the brand beyond its typical 25- to 44-year-old female consumer.
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It will appear in television, Internet and print ads, as well as in multi-brand coupon books in Igloo and Arctic Zone lunch boxes.
COPYRIGHT 1999 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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