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Drug Store News, August 30, 1999
HACKETTSTOWN, N.J. -- Aiming at kids ages 6 to 15, M&M/Mars will bring the 3 Musketeers to life this month in new advertising for the chocolate candy brand, featuring three-dimensional characters. The theme, "Pumped up chocolate that doesn't slow you down," is intended to reposition the brand beyond its typical 25- to 44-year-old female consumer.
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It will appear in television, Internet and print ads, as well as in multi-brand coupon books in Igloo and Arctic Zone lunch boxes.
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