Procter & Gamble

Drug Store News, Oct 7, 2002

Procter & Gamble has launched a massive ad campaign to support the Clairol hair care brand it acquired from Bristol-Myers Squibb in November. The campaign, dubbed "Colorwonderful. The color of Clairol. The wonder of you," can be seen from such venues as a New York City taxi, a Times Square billboard and national print and television.

Colorwonderful, which Clairol said "speaks to the passion of color," is the first of a series of new marketing strategies and technological innovations due to roll out in the next few months as Procter & Gamble works to revitalize the Clairol brand.