Fashion-driven hair care category stays strong

Drug Store News, Oct 8, 2001

Rick Goldberg, president of the Minneapolis-based hair care company Progressive Beauty Brands, agreed that the category should prosper well into 2002, if manufacturers and retailers are able to "define the customers wants, needs and desires before they even realize that it's a want, need or desire," he said.

Hair care sales
Hair styling gel/mouses    $638.4   15.3%
Shampoo                  $1,788.6    0.7%
Hair color               $1,418.6    3.8%
Hair conditioner         $1,097.2    8.9%
Hair spray/spritz          $597.5    0.9%
Total hair care in F/D/M  $5,540.3
Source: Information Resources Inc. for the 52 weeks ended July 15 Sales
in Millions
Note: Table made from pie chart