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Industry: Email Alert RSS FeedCoke acquires Mad River, respins energy drinks
Drug Store News, Oct 22, 2001
ATLANTA -- Coca-Cola has acquired the Mad River Co. and its line of juice drinks and enhanced teas. The line of energy enhancing drinks features natural ingredients, such as gingko, ginseng, echinacea, and includes, wild citrus, lemon green tea, red tea, oolong tea with honey, cranberry orange lemon, orange carrot medley and mountain berry.
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Coca-Cola began relaunching Mad River last month with a new logo and package design.
COPYRIGHT 2001 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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