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Drug Store News, Nov 3, 2003 by Michael Johnsen
PowerBar last month partnered with Carmichael Training Systems to introduce to the mass channel the PowerBar Beverage System powdered sports drink mixes designed to maximize hydration, energy delivery and recovery for athletes.
The PowerBar Beverage System is planning a spring 2004 launch of the same line that will be called PowerBar Recovery exclusively through sports retail outlets. A suggested retail price has not been announced as yet.
COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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