Health Care Industry
Industry: Email Alert RSS FeedGlaxoSmithKline
Drug Store News, Nov 3, 2003 by Michael Johnsen
GlaxoSmithKline launched a new advertising campaign to address the dramatic shift in smokers' attitudes toward quitting, the company reported.
The $20 million campaign to run through the end of the year speaks to smokers who have not yet decided to quit by illustrating the benefits of cessation.
Most RecentHealth Care Articles
"Our research has shown a decline in the number of smokers who are interested in quitting and plan to take action over the next six months, said Steve Burton, vice president of smoking control, strategic development and switch at GSK Consumer Healthcare.
COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
Brought to you by CBS MoneyWatch.com
- 10 Best Places to Retire
- Companies with the Best 401(k) Plans
- Most Important Document for Your Heirs? It's Not Your Will
- Video: Should You Expect to Retire Rich?
- Over 50? Here's How to Get (and Keep) a Great Job
Most Recent Health Articles
Most Recent Health Publications
Most Popular Health Articles
- Detox in 7 days: a detoux diet can help you shed up to 10 pounds and leave you feeling terrific. Our weeklong plan shows you how to lose the weight and keep it off - Cover story
- All about nightshades: explore the hidden hazards of your favorite food with macrobiotic nutritionist Lino Stanchich
- La anemia falciforme - causas y tratamiento
- The sour truth about apple cider vinegar - evaluation of therapeutic use
- Treat sinusitis naturally: breath easy and relieve sinus pressure with these remedies - Quick Fixes and Long-Term Solutions
Most Popular Health Publications
Content provided in partnership with http://findarticles.com/source//
Sponsored by Merrill Lynch