Cadbury/Adams

> Cadbury/Adams will roll out Trident Cool Rush whitening gum next month. The Cool Rush flavor also will be extended to Adams' Trident White product line. The gums will be featured in special in-store promotions this winter. Trident Cool Rush gum will be available in 18-piece value packs with a suggested retail price of 89 cents, as well as in a multipack with a suggested retail price of $1.99.

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COPYRIGHT 2008 Gale, Cengage Learning

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