Reckitt Benckiser

Drug Store News, Dec 10, 2007

Reckitt Benckiser, which owns the AirWick brand of air fresheners, is teaming with auto accessory supplier Winplus to introduce Airwick air fresheners for cars. The freshener line will debut in spring 2008 and feature five types of products including card, solid and capsule. Target and Wal-Mart will carry the line when it debuts, as will auto specialty retailers.

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COPYRIGHT 2008 Gale, Cengage Learning
 

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