Health Care Industry
Industry: Email Alert RSS FeedFragrance-free formula designed to soothe diaper rash
Drug Store News, Oct 5, 1998
Xttrium Laboratories' DRC Diaper Rash Creme is a fragrance-free, zinc oxide-based formula designed to provide fast, soothing relief of diaper rash.
Catalog and specialty store sales have created national demand for DRC, according to the company. The product is supported by ads in regional parenting magazines, featuring an 800 telephone number parents can call for a free DRC trial-size sample and a $1 mail-in-rebate coupon, as well as by pharmacy counter displays that include 24 trial-size DRC packets and coupons.
In addition, DRC was recently repackaged, using eye-catching graphics.
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For more information, contact Xttrium Laboratories at (773) 268-5800.
COPYRIGHT 1998 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning
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