Disney

Drug Store News, Jan 20, 2003

Now available on DVD, Disney's classic read-along format has been updated so children can read, sing and learn vocabulary words in five languages using their DVD players. Kids can follow their favorite stories and songs as they come to life with words and pictures on the television screen. Each DVD read-along also includes sing-along songs, music videos and exciting games.

Grow revenue with this high-impulse product that targets your demographic and drives market basket with the following hit titles: Disney's "Lilo & Stitch," "Beauty and the Beast," "The Jungle Book," "The Lion King," "The Little Mermaid," "Treasure Planet" and "Tarzan," and from Disney*Pixar, "Monsters, Inc." and "Toy Story 2." An aggressive marketing campaign throughout 2003 launches this category in stores. Visit www.DVDReadAlong.com for a product preview. For more information, contact your Buena Vista Home Entertainment sales representative.