Mead

Drug Store News, Jan 20, 2003

Building upon the popularity of the Trapper Keeper name, a legendary school supply among consumers of all ages, Mead introduces the Five Star First Gear Wrapper Keeper for back-to-school 2003. This innovative organization system is to students of the 21st century what the leather strap was to scholars of old.

The Wrapper Keeper features expanding material with a strong Velcro closure that wraps around binders, notebooks, textbooks and folders to keep supplies together and provides a secure way to transport materials. Ideal for grouping all items needed by subject, this product also addresses growing security concerns in schools by offering a convenient alternative to backpacks. The front cover features pen/pencil loops and a zipper pocket for an ID card, money or keys. The spine is equipped with a clear window for labeling subjects. The Wrapper Keeper can be stored on a locker shelf, allowing students to grab and go quickly between classes. The suggested retail price is $4.99.