Niche hair care gets lift from fashion

Drug Store News, Dec 14, 1998 by Andrea M. Grossman

The line includes a styling gel, a spray gel, an aerosol spray, a non-aerosol spray and a mousse. Clairol Daily Defense Mousse targets the woman who lives in a congested city, as well as the woman who is active outdoors.

Whether specialty hair care products derive from a small company, such as John Frieda, which zeros in on problem-specific hair needs, or a huge power brand, such as Clairol, which wins precious shelf space for its entire line of niche goods, consumers appear to be more open minded to try new formulas.

It's also important for retailers and manufacturers to keep in mind that what is happening in the upper-echelons of fashion, represented in the pages of Vogue, eventually trickles down to mass and their all-important consumers. Women can't help but occasionally compare their look to the women on the catwalk.