Wharton graduate named president of Mason Vitamins

Drug Store News, Feb 21, 2000

Sonia Rodriguez has been appointed president of Mason Vitamins in Miami Lakes. Before joining Mason, Rodriguez graduated from the Wharton School of Finance with a degree in marketing. She began her career at Mason in 1994 as a marketing manager, responsible for reviving the company's vitamin division.

Rodriguez has been instrumental in developing a new brand image for more than 400 products and in providing new sales concepts to increase market share. In her new position, she will focus on maximizing existing customer sales with new programs and techniques and developing new business with large accounts.

Carlos Rodriguez, who held the title of president in addition to chairman and chief executive, remains with the company as chairman and chief executive officer.