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Industry: Email Alert RSS FeedThe Vector Group
Drug Store News, Feb 17, 2003
The Vector Group officially introduced its new Quest brand of cigarettes-a brand designed to get smokers to quit through a gradual, step-down pro am. Quest cigarettes are available in three varieties: Quest 1, which contains 0.6 mg of nicotine per cigarette; Quest 2,0.3 mg; and Quest 3, no more than 0.05 mg. All three varieties are available in hard packs and are priced in line with other premium brands.
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Vector is supporting the launch with a multimillion dollar advertising and marketing campaign. The brand also will be supported with special point-of-purchase materials.
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