Rite Aid

Drug Store News, Feb 16, 2004

Rite Aid will expand its exclusive offering of Umberto Giannini hair products next month with eight new SKUs. Building on the success of the Dazzling Shine To Perfection Gloss Cloths, Rite Aid will introduce the rest of the Dazzling Shine line, which includes a shampoo and conditioner for $5.99 and In The Spotlight Gloss Mist for $9.99. The retailer also will clear space for Umberto Giannini Glamour, a hair cosmetics line featuring pink feminine packaging. Products include Clear Gloss Hairspray for Catwalk Hold and Shine and Shimmer Gold Lights Volumiser Mousse for $3.99, as well as Glitter Spray for $2.99 and Diamond Dust Hair Powder Puff for $9.99.

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