Health Care Industry
Industry: Email Alert RSS FeedCVS Caremark
Drug Store News, Feb 9, 2009 by Antoinette Alexander
CVS Caremark is targeting cash-strapped beauty shoppers by promoting store brands, including a store-brand anti-age cream that's as much as 30% cheaper than L'Oreal's Advanced Revitalift; noted a recent Bloomberg report. Several other pharmacy retailers are mirroring the move.
Store brands account for 1-in-5 items sold in U.S. food, drug and mass outlets, and represent more than $65 billion of current business at retail, according to the Private Label Manufacturers Association.
ANTOINETTE ALEXANDER
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