Health Care Industry
Industry: Email Alert RSS FeedPepsi signs Britney to global marketing deal
Drug Store News, March 5, 2001 by Rob Eder
PURCHASE, N.Y. -- Britney Spears has signed a multiyear global marketing pact with PepsiCo. The agreement calls for creative collaboration on new Pepsi TV ads and the soft drink company's co-sponsorship of Spears' worldwide concert tour.
The first Spears/Pepsi commercial will debut March 25, during the Academy Awards. The deal will also include point-of-purchase items and consumer promotions.
Most RecentHealth Care Articles
- New Mexico Information Exchange Shows Potential of Obama HIT Campaign
- House Health-Care Reform Bill Deserves Public Support
- Caremark Dilutes CVS' Financial Appeal
- Healthcare Roundup: Tenet Loses $3M, AAFP-Coke Deal Draws Protests, Device...
- Individual Mandates in Reform Bills Have Serious Flaws
- More »
"Britney is on the cutting edge of popular entertainment," stated Dawn Hudson, Pepsi's senior vice president of strategy and marketing. "She's youthful, inventive, optimistic and fun-loving--the ultimate fit with the Pepsi brand."
- How to choose the right insurance carrier for your business
- Real Estate: Prepare your properties to weather what lies ahead
- Technology: Be prepared if part of your global supply chain goes missing
Most Recent Health Articles
Most Recent Health Publications
Most Popular Health Articles
- 50 home remedies that work: these safe, fast, and effective fixes will relieve what ails you - Cover Story
- Detox in 7 days: a detoux diet can help you shed up to 10 pounds and leave you feeling terrific. Our weeklong plan shows you how to lose the weight and keep it off - Cover story
- All about nightshades: explore the hidden hazards of your favorite food with macrobiotic nutritionist Lino Stanchich
- Treat sinusitis naturally: breath easy and relieve sinus pressure with these remedies - Quick Fixes and Long-Term Solutions
- La anemia falciforme - causas y tratamiento


