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Dr Pepper/7UP

Drug Store News, April 7, 2003

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Dr Pepper/7UP last month introduced Raging Cow, a new single-serve, milk-based beverage. Positioned toward a hip, young adult consumer, Raging Cow comes in pina colada chaos, jamocha frenzy, berry mixed up, chocolate caramel craze and chocolate insanity and retails for a suggested $1.49 per 14-ounce bottle.

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COPYRIGHT 2003 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.

COPYRIGHT 2008 Gale, Cengage Learning

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