Coca-Cola

Drug Store News, April 19, 2004 by Michelle L. Kirsche

Coca-Cola last month launched its new Sprite ReMix Berryclear to spring breakers in South Padre Island, Texas. The new mix hit retail shelves April 1 in 20-ounce bottles, 12-ounce cans, multipacks and 1- and 2-liter bottles. Packaging features a new purple and silver accent treatment to the Sprite ReMix logo. Berryclear is supported with a fully integrated marketing campaign.

COPYRIGHT 2004 Reproduced with permission of the copyright holder. Further reproduction or distribution is prohibited without permission.
COPYRIGHT 2008 Gale, Cengage Learning

 

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