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Industry: Email Alert RSS FeedAlberto-Culver
Drug Store News, May 23, 2005
Alberto-Culver is heating things up with VO5 Styling, a new line of styling gels, mousses, waxes, creams and hair sprays designed to merge hair care benefits with high-performance style. VO5 Styling products contain VO5's exclusive five-vitamin complex and UV filter. VO5 Styling mousses and gels feature VO5's dual resin system of holding and conditioning resins, for smoothness and staying power. VO5 Styling products are available now. The suggested retail price is $3.49 each. Booth 4,231
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