Mars launches updated premium chocolates

Drug Store News,  June 23, 2008  

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Mars has announced the release of variations on several of its best-known candies, such as M&Ms and Snickers. The candy items will be rolled out to stores by the end of the year.

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Dove tablet bars are getting new packaging. The large bars will include three individually wrapped pieces in a resealable pack. Six new flavors join the Dove premium tablets collection in a new, larger package. Dove tablet flavors include blueberry almond, cranberry almond, dark chocolate with roasted almond, extra-creamy milk chocolate, peanut toffee crunch and roasted hazelnut. Each of the large tablet packages (3.53-ounce) retails at $1.99.

Taking the chocolate experience beyond the candy bar format, Dove also is adding chocolate dessert medallions to its list of premium chocolate creations. Dove Desserts bananas foster and tiramisu will debut in mid-June 2008. Retail price is $2.99 for a 5.8-ounce recloseable stand-up carton.

M&Ms is releasing a line of premium chocolate candies wrapped in iridescent colors and sold in recloseable cartons. M&Ms Premiums flavors include chocolate almond, mint chocolate, mocha, raspberry-almond with white chocolate and triple chocolate with layers of white, milk and dark chocolates. M&Ms Premiums retail at $3.99 for a 6-ounce package.

Expanding the Snickers chocolate bar family, Mars is adding a new flavor, Snickers Rockin' Nut Road, to its lineup. Snickers Rockin' Nut Road is dark chocolate lined with caramel and filled with almonds and marshmallow nougat. Rockin' Nut Road bars will debut in stores in September.

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