Giant Food rolls out ClubMom

Drug Store News, June 9, 2003

LANDOVER, Md. -- Giant Food used May to kick off a loyalty program called Club Mom, designed specifically for mothers.

Moms who join the ClubMom Rewards program will earn points every time they shop and use their Giant BonusCard. They can redeem those points for a variety of rewards that include, among other things, gift cards, massages, house-cleaning services, dinners out, getaways and movie tickets.

Registrants receive a catalog of rewards toward which they can apply points. Giant Foods is rolling out the program starting with an initial 50 stores in the Baltimore metro area.