Wet 'n' Wild

Drug Store News,  June 26, 2006  by Antoinette Alexander

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Wet 'n' Wild, a division of Markwins North America, has teamed up with MySpace.com and Seventeen magazine to find its next Fresh Face, who will become the brand ambassador for the Fresh Face Skincare line and model for the 2007 ad campaign.

Under the partnership, MySpace.com launched a new community, located at www.myspace.com/wnwfreshface, where consumers can upload a digital image and write a short bio on themselves or the person they am entering. Meanwhile, the June issue of Seventeen magazine features the first of several articles detailing the search and offering information on how to enter.

Each month for four months, all of the entrants will be voted on by the MySpace community and the top 10 from each period will be entered in the final top 40. Once the top 40 finalists have been chosen, the MySpace.com community will select three finalists. A panel of beauty and lifestyle experts will then crown the new Fresh Face.

ANTOINETTE ALEXANDER

CATEGORY SPECIALIST

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