Rite Aid launches healthy skin care initiative

Drug Store News, June 26, 2006 by Antoinette Alexander

In an effort to educate the public about healthy skin care and encourage customers to protect their skin, Rite Aid has launched a partnership with The Skin Cancer Foundation, a global organization solely devoted to preventing, detecting and treating skin cancer.

During June and July, all Rite Aid stores will provide free, 11-page skin care guides with information on skin protection, skin cancer, photosensitivity and advice on maintaining healthy skin during the summer months.

Customers also can get a free Skin Care Fact Finder with tips on skin care and savings on sun protection products at all Rite Aid stores.

"We have partnered with The Skin Cancer Foundation to offer our customers important and helpful information to protect their skin during the summer months," said Mark de Bruin, Rite Aid executive vice president of pharmacy. "Together, we are committed to providing customers with advice that potentially could help them avoid skin cancer and save lives."

The healthy skin care initiative is part of Rite Aid's year-round commitment to patient health and wellness, and educates customers on sun protection and how certain medications can cause skin to burn more easily. Other previous initiatives include diabetes awareness, vitamin education, heart health education and allergy awareness.

ANTOINETTE ALEXANDER

CATEGORY SPECIALIST