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Industry: Email Alert RSS FeedSpecialty products take over the limelight
Drug Store News, August 5, 1996
Lori Davis continues to be a notable performer for many chains. The company is currently running a promotion in which customers buying any two products will receive a free, on-pack 90-minute makeover video. Each video will also contain details about the company's search for the Lori Davis Women. Five women with beautiful hair will be chosen to appear in ads for the line.
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They will be flown to Hollywood, meet celebrity managers, agents and casting directors, attend private film screenings and receive a make over.
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COPYRIGHT 2008 Gale, Cengage Learning
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