Buzzwords, new formulas help deodorant sales glide to success

Drug Store News, August 24, 1998

               Deodorant sales smellinglike roses

               $ sales      $      $   Unit sales  Unit % Unit %
Brand        in millions % chng. share in millions chng.  share
Secret         $233.4     10.4%  15.1%   100.1      12.1% 14.8%
Right Guard     157.3      5.3   10.2     64.7       4.4   9.5
Mennen          135.5     12.4    8.8     67.7      12.1  10.0
Degree          117.2     10.0    7.6     52.3       7.4   7.7
Sure            109.3      9.4    7.1     44.1       9.5   6.5
Arrid            98.4     -4.2    6.4     38.6      -3.9   5.7
Ban              96.0     -0.4    6.2     36.7       2.0   5.4
Old Spice        81.5     13.4    5.3     35.5      10.4   5.2
Lady Mennen      78.9      7.0    5.1     44.5       6.5   6.6
Soft `n' Dri     67.0     -1.0    4.3     28.6      -0.4   4.2
Total D/F/M   1,545.0      4.9    100    678.4       4.2   100


Source: Information Resources Inc., for the 52 weeks ended June
28.