What IRI and InfoScan can do for you

Drug Store News, Oct 14, 1991

Drawing on the power of InfoScan and its package of customized analytical components, HBA supplier companies can begin to build a more complete picture of their brands' performance.

Brand managers can plan comprehensive strategies based on household penetration and share reports that key in on their specific product strengths and weaknesses and those of their competitors'. They can pinpoint the cause of price differences in competing brands, and develop actionable solutions. They can stage a host of "what if" scenarios, distribution, promotion, and pricing models to build higher volumes and profits by market, by chain or by total U.S.

Marketing executing executives can create an unlimited variety of reports to help manage the four P's of marketing--product, price, promotion and placement--under shifting market conditions. They can better control their trade spending programs using a combination of retail scanner and retail-activity data. Armed with analytical tools like PromotionScan and CoverStory, they can come up with the most cost-effective combination of trade and consumer incentives to drive sales and profits.

What's more, they can use InfoScan to separate the total sales picture into its "everday" and "promotion-driven" volumes. Thus, they can guage the effectiveness of various types of trade promotion activity on both base and incremental sales. Result: a powerful tool for decision-making and sales.

Armed with SalesPartner, meanwhile, a company's sales force can craft a presentation to retail buyers based on a variety of selling opportunities. With very little training, they can create powerful, factual presentations to back up their claims for their brands, customized to individual accounts with a few keystrokes. Equally important, SalesPartner gives manufacturers and retailers the tools to speak the same language and form true sales alliances.