Women loyal to hair color brand, shampoo picks vary

Drug Store News, Dec 11, 1989

Category growth

The growth in the shampoo category is attributed to the professional salon brands, the premium lines and the budget lines. With the constant proliferation of new products across these segments, retailers are constantly eliminating slow-movers while expanding their shampoo sections to make room for new products.

Even though the amount of space retailers devote to the shampoo segment varies, Nielsen figures report that in 1989 chain drug stores on average devoted 67 linear feet to shampoo, while high-volume independents (those with an annual sales volume of $500,000 or more) gave 27 linear feet to the department. Chain stores increased this space by four feet from last year, while independents this year decreased shampoo space by three feet.