Chains seek better hair care margins

Drug Store News, April 25, 1994 by Barbara White

Intensive conditioners grew 9 percent to $46 million in sales in drug stores in 1993. The aging population boosted the popularity of intensive and deep conditioners, because as baby boomers age, their hair becomes prone to dryness.

Leave-ins, in liquid, mousse and cream formulas, offer a convenience factor previously unavailable to the market and satisfy needs that had been previously unanswered.

Best of all, both forms of conditioners represent added sales, not cannibalization of other conditioner products.